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The Dot Com Relocation October 28, 2009

Posted by laurenfrohne in ME.
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I think it’s apparent that I haven’t been keeping up with this blog for a while. It’s not for a lack of things to write about, but a lack of time, really, and I think some general blogger burnout (I mean, c’mon, I’ve been at it for like 7 years). I’m astonished by the number of hits I still get on The Meanderwalker, though, so I’m not ready to just shut it down.

But! If you’re interested in keeping up with what I’m doing, check out my portfolio website, where I also keep an up-to-date “news” section about stuff I’ve been doing and thinking about. The funny part is that I do more interesting things now than I ever did when I updated this blog regularly.

CHECK IT:
http://laurenfrohne.com

Quito, Ecuador & Our First Day in Galapagos June 22, 2009

Posted by laurenfrohne in nonsequitur.
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Last Thursday, I flew with 20 other student from UNC’s School of Journalism to Quito, Ecuador. Our flight from Atlanta ended up being delayed several hours, so we didn’t actually get into Quito until 3am local time. And to add to the discomfort, they made us wear surgical masks all through customs until we were screened for swine flu.

The next morning, after getting oriented at Universidad de San Francisco de Quito (USFQ), our guides took us around the city for some photo opps. We swarmed town centers and tourists stops with SLRs.


They also took us up to the top of a monument of Mary that sits on a mountain (El Panecillo) right in the middle of the city and you could see everything:


Quito is probably one of the biggest cities I’ve ever seen (step aside, NYC) — it just sprawls forever into the mountains.

Saturday, we headed to the Galapagos in separate groups. My group of 8 students and 2 coaches flew directly to San Cristobal. The other group flew earlier in the morning to the island Baltra and took boats to Santa Cruz and Isabela. They’ll be coming over to San Cristobal (where the USFQ facility is) after a couple of weeks.

We were met at the airport in San Cristobal (which is pretty much a large cabana) by one of our guides, and after some confusion about National Park Fees and waiting in a long line to get out of the small gate at the front of the airport, we headed to the hotel. We were supposed to be staying at a hostel called Hotel Mar Azul, but found out as we were passing Hotel Mar Azul that were were actually now staying at a place called Hotel Casa de Alicia. It’s own by a woman from Brooklyn, NY of all places, and she is amazing (I’ll post photos of the place tomorrow).

After getting settled, we wandered around the city a bit. Here are some photos of San Cristobal:


A street that may or may not have a name.


We found out yesterday that the town pretty much shuts down on Sundays.


Sunset with kids and, yes, a sea lion. Sea lions are literally everywhere on the beaches (which are small in terms of sand), and they make the most ridiculous barking noises. Also, we have 12-hour days here: the sun is completely risen by 6:30am and it sets at pretty much exactly 6:30pm — it’s weird.


This statue of a fisherman looks like The Incredible Hulk. People aren’t really green here, but they do eat a lot of seafood. So far, not including breakfast, 3 of 4 meals have been seafood. I’ve mostly been eating rice and steamed vegetables — as I expected I would. Last night I had beans for the first time since leaving home, and it was incredible.

I’ll hopefully update here fairly often with photos and stuff. But also check out my flickr photo set with some lo-res selects (the internet here is slow). Also, some good news is that I’ve not yet bee burned by the equatorial sun, but I am going to the beach today, so we’ll see how that turns out!

Holdin’ On To Gender Stereotypes: A Video Project December 3, 2008

Posted by laurenfrohne in School, video.
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This semester I took an Intro to Video Production class. It’s a core competency course for me, which means it’s a really low-level undergraduate course, which means it’s primarily filled with sophomores and juniors. Luckily, one of my fellow first-year master’s students also decided to take it, because we had to partner up with someone for the entire semester, and since we’re taking 3 out of 4 class together, our schedules matched up really nicely for getting our projects done for this class.

Our final project for Video (due yesterday) was to make a music video. Our professor gave us a list of artists we could choose from (like, The Platters, Ella Fitzgerald, BB King, Stephen Sondheim, etc), but we persuaded him into letting us do Tom Waits’ “Hold On.” Here’s what we came up with

(Click the link to view on Vimeo):


Tom Waits – “Hold On” from Lauren Frohne on Vimeo.

It actually turned out to be a really fun project. We were both a little worried it would be too time-consuming and tedious and conflict will all the other graduate-level junk we had going on, but it was fun to shoot, our talent was great, we liked our footage and it wasn’t too tedious to edit together. Overall = SUCCESS.

The part of the project that got me a little frustrated, though, was watching everyone else’s videos in class. It’s not that that were poorly shot or edited or anything. It’s that they all followed the rules and picked songs like “It’s In His Kiss” and “Jolene” and “Tracks of My Tears”), and almost every single one of those videos included a love-sick, sad sally, wet towel of a girl sobbing about the misdeeds of a man or begging for affection. It was kind of disheartening. I mean, maybe our video isn’t any different, except that the premise is reversed: the girl takes an independent leap and the guy is left in isolation; but, they have similar experiences and emotions in their similar/separate situations. But it was a glaring trend among the other videos in the class, which I might add is comprised of 20 girls and 1 guy.

I’m not sure if it’s attributed to the themes in the music of the era we had to choose from, or if those kinds of social and gender stereotypes are still so prevalent in our generation, but it was disappointing to notice that it’s a concept that so many people adhere to.

But either way, we really like our video and you should watch it!

(PS – it’s not really 7 minutes long. It’s 4:30, but I forgot to chop the end of it off before exporting and haven’t been back in the lab to do it!).

Wishlist: An Update November 9, 2008

Posted by laurenfrohne in nonsequitur.
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I haven’t written in my blog in a long time. And so much has happened, both in my own life (grad school, new jobs, etc) and in the world (Barack Obama is president-elect).

But I’m not going to talk about any of that. Instead, in order to usher in this rapidly approaching holiday season (I can’t wait until Thanksgiving!) I’m going to post my ideal Christmas List:

Williams-Sonoma Cooling Rack – $20 (2 @ $10 each)

I’ve been super busy for the past two and a half months. I go to graduate school full time, I have an assistantship for my fellowship that pays me to go to school, and I have three contract jobs on the side. But, despite this overwhelming amount of work, I always find time to bake cookies on a weekly or biweekly schedule. I don’t even need to look at the recipe anymore. But my cooling method of using a giant plate that makes the cookies bend in weird ways tends to make the activity rather unpleasant. This cooling rack would make the whole endeavor a lot easier and stress-free, and maybe I’d start making a lot more cookies and actually share them with other people!

Rosetta Stone Spanish (Latin America) Level 1 – $259.00

I’ve always wanted to be fluent in another language. Well, “always” might not be accurate, seeing as I chose to study Latin, a dead language, for seven years rather than something more practical like Spanish or French. So “recently” I’ve wanted to be fluent in another language. Considering that possibility that I might be spending a month in a South American country this summer, Spanish seems like the most logical choice. See, the Journalism school has a summer class called “Documentary Multimedia Storytelling,” where a class of about 20 students go away to a remote foreign country and document the stories of the people who live there through photos, audio recording, video, text and graphic design. Last year, they went to Thailand. This summer’s trip hasn’t been confirmed yet, but I will hopefully be participating. Plus, I think learning Spanish would be awesome.

Refurbished Apple 20-inch Flat Screen Display – $499.00

Yes, I chose a “refurbished” model. Why? Because I tend to be thrifty when it comes to $800 computer displays. But really, this little gem would make my life so much better. As you may know, I am in a Visual Communication program focusing on Multimedia. That obviously involves working with graphic design software and Flash and Final Cut Pro for extended periods of time. While I have Adobe CS3 on my Macbook, and that is awesome, you can only work with that stuff on a >15-in display for so long. It gets tedious and frustrating! Also, I’m taking at least three classes next semester that will require a large amount of work using these programs — Advanced Multimedia Narratives, Photojournalism, and Multimedia Programming — so a nice home set-up would be a good way to avoid long hours in the multimedia lab in Carroll Hall. The plan would be a 2-monitor set-up running off my Macbook. I dream about this. Seriously.

Apple Wireless Keyboard – $79.00

Okay, this is just a necessity considering my planned set up and a lack of additional USB ports.

Apple Wireless Mighty Mouse – $69.00

So is this.

The Essential Guide to Dreamweaver CS3 with CSS, Ajax, and PHP (Paperback) – $31.49 + shipping

I also really need a good web design book that will teach me basically everything. I know that I can’t just build sites in Flash for the rest of my life. I need to know more HTML, CSS and PHP. Like, from the very beginning. But if anyone has better suggestions than just this book, I am actively taking recommendations!

There’s also a fair amount of nonspecific clothing and shoes on this list. I’m in one of those phases again in which I want to dress like a hip, stylish adult and not the poor college kid that I am. I think this also involves purging my closet again and selling whatever Plato’s Closet will buy from me. But that’s not really a wishlist item.

Isn’t it kind of funny how this alleged “wishlist” actually turned into an update about my life!

It’s official: I’m addicted to Jazzercise July 14, 2008

Posted by laurenfrohne in SOO HOT RIGHT NOW.
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I went to Jazzercise at least four times last week. And I’ve accumulated about 15 classes in the past month since I officially joined. That’s a lot of jazzercising, to say the least.

(Sidenote: I also go to pilates once a week and sometimes ride my bike 15 miles; so maybe it’s exercise in general that I’m addicted to. Which is probably one of the better addictions a person can have.)

I’m at the point now where I have a hierarchy of favorite Jazzercise instructors, several favorite Jazzercise routines, and even a favorite “spot” in class (as far away from the smelly lady as possible). Yesterday in class, our instructor told us to look up a video on YouTube (I was probably one of about 3 possible people in class who knew what YouTube was) of a football player doing the Jazzercise routine to Shake & Pop, and since it is my favorite Jazzercise routine, I obviously did::

But don’t get me wrong, it’s still really, super weird and ridiculous. I’ve never done so many grapevines and ball changes, with so many jazzhands, in my entire life put together (including the time I took tap dance when I was like 5 years old). Oh, and the bouncing… there’s so much bouncing, kicking, and skipping. Not to mention, some of the songs and routines we do are just bizzare. Like, we did this one to a John Fogerty song — I’m a CCR fan and everything, but I assure you that there is absolutely nothing “jazzy” about John Fogerty.

I also can’t get over how much the ladies (who go to class even more than I do) absolutely love Jazzercise. They have the time of their lives for an hour each day, hooting and hollering and singing along to all the songs, clapping and kicking and loving every minute of it. I mean, I get it. I just can’t get over it.

While I was looking for that football player clip, I also came across these old Jazzercise videos, which are so ridiculous I can barely watch them – maybe you can:

But, Jazzercise has come so far in the last 20+ years, as per this new commerical:

And, here’s a clip of the CBS Early Show talking about what a “phenomenon” Jazzercise is becoming again (and not just with old ladies!):

I feel pretty validated, though, knowing that I’m not the only young person who has a ridiculous amount of fun and gets a lot out of Jazzercisin’ (and now I know that I can particpate in very crowded Jazzercise classes, if I should move to New York).

And, one day, while I was wiping the embarrassingly copious amount of sweat from my face, Mrs. 500 Classes told me that I’m doing really great for someone who’s never even done Jazzercise before. Which I believe is the highest compliment that someone of her Jazzercise caliber can give.

Ira Glass: Storytelling and the Creative Process July 9, 2008

Posted by laurenfrohne in School, multimedia.
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A large (and frankly, scary) part of my graduate program will include being creative and having actual artistic skills (which I have very little of). Another large part (that I feel more comfortable with) is storytelling; but I’m already feeling anxious about all the details that go into telling other people’s stories: how to find “good” compelling stories, how to deliver the story, how to illustrate it. And also, coping with not being good at it to begin with.

I’ve only recently gotten into This American Life — which is, honestly, really absurd because it’s basically exactly what I want to do with my life — but, Ira Glass is quickly becoming a source of information on storytelling and the creative process. And today, I came across these videos of him offering exactly that:

I don’t mind that he tends to be long-winded and repetitive – I like to hear what he has to say about what he does. He’s not afraid to admit that he wasn’t always so awesome at this whole thing and give some insight to people who want to do something similar (aka: me). Not to mention, he offers a unique voice to media (radio and tv and the internet) that is so oversaturated with people who look and sound the same.

(via LifeHacker)

It Felt Like “The Real World” But Actually, Like, Real July 7, 2008

Posted by laurenfrohne in ME, nonsequitur.
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If you keep up with me in real life in any capacity, then you already know that I’m leaving my job at the end of this month to begin the masters program in the School of Journalism at UNC. They are giving me a fellowship, which is why I’m able to just up and quit my job (hey, I gave them 4 months notice okayy); and, I’m going to study multimedia with the intention of hopefully building a career out of it, all while having the opportunity to do some awesome stuff over the next two years (like traveling) — and (maybe most of all) to not have a real job for a while!

So, I’d like to attribute my lack of blogging for the past 6 or 7 months to the whole grad school process, like, studying for and taking the GRE (twice), waiting in anticipation, and interviewing. And, if I could, I’d also attribute it to not being able to “announce” anything officially because of my job and the clients we serve (did you know that just about anyone can read the internet??). Since it’s really all I’ve wanted to talk about for almost 4 months now, it was that or nothing. But I can’t really blame anything but my own lack of interest and inspiration; although, I’m hoping that this post will open the flood gates a little (especially now that I have 4 weeks left in my job). And I’m sure this blog will become largely about my grad school experiences and the things I’ll be working on in the near future (sorry).

Anyway, here’s a sampling of the types of projects I will be helping/learning to create within my program:

Obviously, since I love storytelling and multimedia, I’m pretty excited about all of this.

Also, as part of my scholarship, I have to work for a professor or a program within the school — so I guess I will have a “job,” but it will be contributing to my education and it’s something I really enjoy, so I will not designate it as a “job” — I just didn’t know what it would be and I didn’t know when I would find out. Well, I got a packet last week full of information about my orientations and seminars and all the logistical things about school beginning. And I also found out what my job will be for the school year.

It felt a lot like that part in the beginning of any season of MTV’s “The Real World” — you know, the part where they find out what their “jobs” are going to be while they’re living the in the house — except, you know, actually real. I opened the packet, read the letter, and then exclaimed to Mike: “I’m going to be working on Carolina Week’s website this year!! Woohoo!

Carolina Week is the School of Journalism’s broadcast news show that airs twice weekly during the school year. It has all the aspects of a real news show and you can watch it on the UNC’s basic cable channel, or you can watch past episodes on their website. I’m not exactly sure what I’ll be doing specifically, though, and the professor in charge will be in Beijing until late August, so I guess I’ll just have to wait in anticipation again.

It’s okay, though, because I like the uncertainty. I feel like this whole change is full of what I’m going to call “postive uncertainty,” by which I mean that I know it will be awesome and I know what to expect to a certain extent, but I have no idea what my day-to-day schedule will be like, who I’m going to meet, where I’ll be going, what classes I’ll be taking, etc etc etc. It’s such a refreshing departure from my everyday routine for the past two years: go to work, write lots of press releases, look forward to lunch, get through the afternoon, go home, try to figure out something for dinner, go to sleep early, and then do it all again. Ideally, I’d like my overall routine to be somewhat the same, but all the details inside it to change regularly.

That, and I love school and homework and papers and projects.

I can’t wait.

Jazzercise: We Don’t Wear Leg Warmers Anymore! June 12, 2008

Posted by laurenfrohne in SOO HOT RIGHT NOW, SWEET JAMS.
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I’ve been doing yoga and pilates regularly for about two years now, so I’ve been feeling pretty strong in the ab region. But any time I try to go for a run these days, I start huffing and puffing about 5 minutes in and it ends up taking me about 20 minutes to run one mile (and I keep woefully saying to myself “I USED TO RUN 5 MILES A DAY DAMMIT!!”). As a result, I always talk myself out of running one way or another, until finally I just had to concede to the fact that running 5 miles a day just doesn’t work into my life right now. And I really don’t like gyms. I need structure, scheduled times, regularity, familiar faces.

Obviously, I need JAZZERCISE.

i want to jazzercise

It’s weird – when you become interested in an aerobic exercise-slash-dance class that dropped out of the mainstream trend pool right around the time you were born, you find it’s pretty difficult to confidently work it into a conversation in order to gauge the interested of your friends. I’m not sure how it came about — we were probably talking about how we’ve both fallen entirely out of shape from sitting at a desk day in and day out — but somehow it came to light that my carpooling friend KatieB and I both secretly wanted to try Jazzercise.

The only problem: I’m not very coordinated and I have no rhythm that is at all applicable to any sort of dancing scenario. And this became more than evident last night at our first-ever Jazzercise class.

Our local Jazzercise troop (I say “troop” because their hierarchy of franchises is eerily similar to the Girl Scouts) meets in a low-ceilinged room tucked away in the back of a small Methodist church about a mile away from both of our houses in Durham. Once we snaked our way through the halls, following the stream of older, t-shirt-clad ladies, we were met by an overly enthusiastic woman who greeted us with open arms (like, literally). It’s possible she was more excited for us to be there than we were (and we were pretty stoked – I was telling my coworkers how excited I was all day). She also told us that since it was our first class, it was FREE, which increased the general excitement level even more.

We finished filling out our information cards and getting the quick orientation just in time for the class to start. I didn’t have much time to size up the rest of the Jazzercisers, but I did notice that the majority of the women (who were, on average, at least 20 years my senior) were not exactly “svelte,” per se, even the ones who were celebrating their like 500th class, which made me a little bit skeptical about Judy Sheppard Missett and her workout regimen.

But, I was skeptical for all of about 5 minutes into class, at which time I started to sweat and suffer from a side-stitch. Not to mention I was practically tripping over my own feet trying to do the triple-step march and the criss-cross leg jumping. There was a lot of bouncing happening, and it was obvious that I hadn’t done much jumping recently, since I found that I’m not used to different parts of my body falling victim to gravity in much different ways.

I got the hang of it by the third routine or so. I think it was the Mary J. Blige track where I really came into my own, though. Just in time to slow things down with a little Amy Winehouse. Yeah, I didn’t know what kind of music and routines to expect, either, but apparently they update the music regularly (although I’m not so sure the dance moves have changed much since the 80s). I’m also pretty certain that none of the other women in the class besides myself and Katie even knew who Amy Winehouse was, though, since we were the only ones who laughed when the instructor — an entirely normal-looking fitness instructor — cracked a joke about Amy Winehouse being “a really pretty girl” (see left).

By the end of the hour-long class, I was exhausted. And sweaty. And I felt pretty good about it. We talked to the instructor for a couple minutes before leaving — after she had packed up her microphone — and I think she was more than happy to see a couple of people in the class that were actually younger than she is. She mentioned how some of her friends think Jazzercise is weird and dated and she always has to tell them “We don’t wear leotards and leg warmers anymore, I promise!” As if that makes it better somehow? I told her that I wish we did.

While I sat on the couch for the rest of the evening, watching reruns of What Not To Wear, I could feel my body getting achier and achier. And right around the time I was going to sleep, a muscle in my right arm started twitching, it kept twitching all night, and it’s still twitching as I write this. But I had so much energy that I could barely get to sleep. Also, my sides and back are still really achey. And Katie text messaged me at about 10:30pm last night: “I can barely move!

I’d say it was a pretty good workout. And I pretty much laughed through the whole thing while the older ladies in the class hooted, snapped, clapped and wooed at all the right times in the songs. They obviously love it and go to class almost every day of the week.

Needless to say, we’re going back on Sunday.

The Will To Blog May 22, 2008

Posted by laurenfrohne in THE INTERNETS.
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“The will to blog is a complicated thing, somewhere between inspiration and compulsion. It can feel almost like a biological impulse. You see something, or an idea occurs to you, and you have to share it with the Internet as soon as possible. What I didn’t realize was that those ideas and that urgency — and the sense of self-importance that made me think anyone would be interested in hearing what went on in my head — could just disappear.”

That’s from Emily Gould’s 10-page story in New York Times Magazine about oversharing on the Internet. While I relate uncannily to much of her story — and not even in the Internet sense, but more in the being a 20-something woman and dealing with changes in your life sense — this quote definitely stuck out to me because it’s a condition I’ve been stricken with lately when it comes to The Meanderwalker.

I used to blog daily about whatever I happened to be mulling over or whatever interesting junk I’d come across on the Internet that I felt needed my commentary, whether it was read by anyone or not. In the past 6 months, though, I’ve lost this compulsion to share my thoughts and things online. I’ve posted blog entries serving only to direct friends to my Twitter or Tumblr pages if they want online tidbits from me, but neither of those really offer the amount of insight that a nice, long WordPress post does. I use Twitter, I reblog on Tumblr, and I read other people’s blogs everyday; so why am I not participating anymore?

Maybe it’s just that I have nothing going on or haven’t been thinking critically about the world around me? Maybe I’m just really busy all the time? Maybe it’s a reflection of the ever-changing Web 2.0 world we’re living in? Or maybe I’ve just been oversaturated with the Internet — staring at it until my eyes glaze over and I resolve myself to fact that I will never actually be able to consume everything or stay up-to-the-minute; that I’ll never be able to keep up with it all AND be a part of it, too.

I’ve been keeping a blog in some form or another for about six years. It’s always seemed like a natural compulsion that seamlessly integrates into my life. I never thought about it or had to make a point of doing it, it’s just something I do. And I think that’s where I lost it — when I started thinking about it too much.

To end this on an positive note: I’m optimistic that my Will To Blog will return eventually. Until then, readers, in true Web 2.0 fashion, I redirect you my Twitter and Tumblr pages.

EDITOR’S NOTE: Also, for what it’s worth, I’ve started writing in my moleskin notebook again. What’s next, watching movies on Beta?

The Fate Of Video March 6, 2008

Posted by laurenfrohne in I CALL THEM "FILMS", TEEVEE, THE INTERNETS.
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Wired published this great article in its March issue addressing the fact that video – including film and television – is traveling down the same path that music did in the late-90’s and into the early-2000’s. That path being the quick descent into free mass distribution via the Internet; also know as Piracy.

I know that I’ve nearly exhausted the conversation about how I don’t like to pay for music anymore — or anything on the internet really (with the exception of my Flickr pro account, but they lucked out with that one). But I can’t emphasize enough about what it means that I, a typical 20-something with disposable income, haven’t bought a CD in almost 5 years and I rarely buy DVDs either now, although I watch movies and tv shows available on DVD all the time.

The article gives a quick but detailed analysis at the status quo of video piracy and how to deal with it, but here’s the take away:

The lessons from the music fiasco are clear: Trying to limit the inherent advantages of digital files is a losing strategy. The way to stop piracy is to make everything available — easily, legally, and at a fair price.

Anyone can find and learn to use torrents. Why not embrace it and figure out another way to make it profitable?

Related Wired reading in that regard: Free! Why $0.00 Is the Future of Business.

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They Just Don’t Get It March 4, 2008

Posted by laurenfrohne in THE INTERNETS, WORK-RELATED.
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I’ve been researching social media and social networking tools lately for use in marketing and PR — things like social media newsrooms, corporate blogs, social media press releases. There’s a lot going on in that space right now, mostly just talking though, and it seems like most people (and by “people,” I mean “marketing and PR professionals”) just don’t get it.

Like today for instance, a few of my colleagues and I sat in on a webinar hosted by Vocus PR that focused on “the evolving social media press release.” I’ve become a little bit of a social media PR junkie in that past few months, so I like hearing about this kind of stuff.

But what swiftly came to light as they discussed the social media press release, is that they really don’t know what they’re talking about — or at least not enough to teach other people about it. They just kept saying the same things over and over again, without giving the viewers any significant advice for implementing social media tools in their press releases.

At one point, they offered a side-by-side comparison of a “traditional press release” and a “social media release.” And what I found frustrating (if not infuriating) was that their “social media release” didn’t even include social media tools. It just looked like a regular press release without a header that used bullet points instead of actual paragraphs.

Most of my colleagues were either frustrated or completely confused as to what a social media press release actually is. Well, I feel like it has nothing to do with template/structure, per se. Here’s my super simple answer:

A press release that incorporates social media tools.

That’s pretty simple. The tools allow the recipients of the press release to share the information via bookmarking, e-mail, or even on their own blogs. It also would have an RSS feed available so that they can receive the information in their feed reader instead of in their inbox.

But I think there’s another key aspect missing, and it’s a really simple concept, too:

You have to already use social media in your personal life in order to “get it.”

Seriously, I feel like that’s the missing link. Most senior-position PR and marketing professionals probably haven’t integrated social media into their own lives as a way of gathering and sharing information on a daily basis, so how are they supposed to understand how to use it to target people who do? They can’t.

That’s the biggest hurdle I’ve encountered so far in the process – trying to convince people (aside for the 2 to 3 that are on my side) that it is essential in a forward-looking sense and not just an optional add-on. And to me, it makes perfectly good sense – but I’ve been blogging and using social networking sites for 5+ years and I’ve been using the internet as a primary form of communication for about 13. Not that I know everything about everything on the internet, I just have a different perspective than people who are, say, 15-30 years my senior.

So, here’s my point. You can’t strategically and successfully implement a social media anything until you actually use social media.

(Sorry to my non-work friends for boring you!)

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The Beginning of the End and Other Things January 31, 2008

Posted by laurenfrohne in FAUX-BURBIA, PHOTOGRAPHS, TEEVEE, WORK-RELATED.
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January is some how about to end and I feel obligated to update my blog before it does — mostly so I don’t skip a month in my archives. I’m not trying to justify my absence from the internet or anything, I’ve just been busy lately, what with applying to graduate programs (that I won’t get into) and getting awesome at yoga (doing headstands and junk) and getting more awesome at knitting (well, knitting scarves and nothing else).

Not to mention that work is unendingly filled with things to do these days, most of which I’ve brought upon myself. As a result, I’ve spent most of my internet-perusal time researching Social Media in marketing and PR contexts — and I’m not talkin’ about just some YouTube videos and podcasts, we’re talkin’ SEO and PR maximization. A couple of guys from work and I have been holding a sálon on the topic, discussing how best to implement social media tools for our agency and how best to convince people of its importance. Which is a tougher task than one would think: Convincing people who are really set in their ways that there are new and better ways to do things and we’ve got to adapt to it and that there’s VALUE in it.

Besides that, I saw Dan Deacon again (at the beginning of the month) and it was rad. How rad? This rad:

Also, my brother came to visit us in our humble Durham abode, and we had a Durham-filled time:

And here are those knitting projects that I’m proud of: an orange scarf and a green & grey one (rolled up in the photo). I’d like to add that the second scarf only took me, like, two days to finish (rather than 3 months or a year – in the case of the two previous scarves) and it is 6 feet long:

So all of that is great. And, on top of it all…

LOST IS STARTING AGAIN TONIGHT OMFG!!!!!!

To commemorate the fact that it’s back, and simultaneously mourn that we’re only guaranteed eight episodes, here’s an article from Jezebel describing how being a LOST fan is like being in an abusive relationship. (Disclaimer: That’s not to say that I don’t support the writers’ strike. I’m willing to sacrifice a little LOST so that they get paid for the job that they do).

It’s so right. And so wrong.

One of the only things to do over the holidays, besides shopping, is going to the movies. December 29, 2007

Posted by laurenfrohne in I CALL THEM "FILMS".
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(I apologize to anyone who has already read this on my tumblr. Did I mention I have a tumblr? It’s neat.)

I saw more movies over this holiday week than I’ve seen in the past 5 months (read: two).

I saw Juno:juno poster

Which was great. It had an awesome soundtrack, and I’m a fan of the The Kinks now as a result of watching this film. I’m also a big fan of Ellen Page now — so much so, that I will forgive her for being in that X-Men movie.

I’m going to use the word “fan” a little more here…

I have to admit, though, I was worried at the beginning after the first hamburger-phone conversation — not a fan of the deliberately overly trendy language — but it tapered off into pure enjoyment. I think I’m a new fan of Diablo Cody — which means I’ll be picking up some of her other written work — I don’t care if she was a stripper once, maybe.

Go see it. Fanhood.

I also saw Margot At The Wedding:

margot at the wedding poster Which was neither good nor bad. It was written and directed by Noah Baumbach, who also wrote some of The Life Aquatic and wrote and directed The Squid and the Whale (with Wes Anderson’s help, of course), both of which I liked a lot, so I figured I would like this one, too.

I’ve never experienced a movie in which I hated every single character in it — even the children — but still didn’t despise the film itself. I mean it: I. Hated. Every. Character. I would never want to meet or have a conversation with, let alone be RELATED to, any of these people. I hate to admit it, but Jack Black’s character was the most relatable and genuine character in the movie — which isn’t saying much, since there was that scene with him in his underwear crying in his backyard. And the tree is a metaphor for Margot. At least as far as I could tell.

Also, the film bordered on pretentious, was very talky, and the screenplay must have been 600 pages long. There was so much excessive information about everyone and everything, I couldn’t even begin to digest any of the information until afterwards. But I guess it’s intended to get the audience so wrapped up in the emotion of everything that you don’t have time to think or judge or digest.

I know that I was so wrapped up in everything that I didn’t even see the only other two people in the theater — besides us — walk out at some point. They obviously hated the characters AND the movie.

I’m looking forward to Cloverfield.

It Felt Like Sending A Postcard From The Future November 15, 2007

Posted by laurenfrohne in PEOPLE I KNOW, THE INTERNETS, WORK-RELATED.
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My friend Scott is a pretty discerning and opinionated guy, which is why I don’t mind sacrificing an hour or so in the morning to engage in a debate with him — while reading my e-mail, looking at my Facebook newsfeed, checking my Etsy transactions, and webclipping for my client (I’m good at multitasking in the morning, what can I say?). I mind even less when he begins it by acknowledging a blog post I wrote the previous day:

  • Scott: i read your latest internet weblog entry with some interest.
  • me: thank you
  • Scott: because i’m thiiiiiis close to baleeting myspase.
  • Scott: you can’t see, but my thumb and forefinger are about a half an inch apart.
  • me: so deleting your myspace page is cool? but i meant it in a general way… i mean, youre still very active on facebook…
  • Scott: oh sure, facebook is full of win. facebook has utility. myspace has none.
  • me: yeah… but news from the ‘bleeding-edge’ is that having any of that stuff is going to be lame pretty soon
  • Scott: unpossible.
  • me: once all the lame-o’s catch on — which they have — it’s no longer cool
  • Scott: can i still txt people?
  • me: yeah.. but things are gonna get real analog… youll have to start writing letters. eventually, that is
  • Scott: no wai. i have one device that lets me make calls, send emails, send txts, and do the facebook. you’re telling me that’s not cool?
  • me: maybe, like, 5 years ago
  • Scott: you’re 5 years ago!
  • me: THE INTERNET IS 5 YEARS AGO
  • Scott: noooooooooooo. we’re only just now figuring out how to use it!
  • me: that’s just it!
  • Scott: five years ago, we had no idea! it was all animated gifs and YTMND.
  • me: EVERYONE is figuring out how to use it. MY MOM just learned the internet last week!
  • Scott: but is she doing it right? and i’ll bet your mom’s a happenin’ lady. be nice to her.
  • me: my mom does happen to be a happenin’ lady… however, she is not tech-savvy one bit. she also recently learned to text message, too. which, i’ll admit is nice because she doesn’t leave me voicemails that say “i have to tell you something, call me back” anymore
  • Scott: this is an article i read yesterday that i think is closer to reality: http://www.slate.com/id/2177969/ (Ed note: this is a good article, you should read it — the title of this post came from it!)
  • me: that article reminds me of how whenever i’m at my computer my mom will say “Who ya e-mailin’?”
  • Scott: adorable.

The conversation went on like that for a while longer and we conclude that:

  • Scott: i think we’re basically agreeing here, up to the point where the cool kids, the real cool ones, not the cool ones like you, ditch the facebook. facebook is about to asplode, we’re only starting to figure it out. facebook is now and forever.
  • me: i think its hit a pinnacle. which means theres only one direction to go. i thought Friendster was now and forever. and then i thought MySpace was now and forever
  • Scott: but friendster was useless! and myspace was useless!
  • me: so now im skeptical is all
  • Scott: facebook is doing it right! facebook is a piece of SOFTWARE.
  • me: i agree with you that facebook is being strategic. more strategic than its predecessors at least. but i think my theory deals more with the cycle of cultural “coolness”

And that’s my only point in all of this. I love the internet — in fact, I want to go back to school to learn to use it better — and I think it’s an important component of modern life. But, I think we also have to consider it in the context of it being a cultural phenomenon and not put all of our eggs in one basket, so to speak. Investing so much time, effort, and money in the internet is not the way to go. Using it in combination with real-life, one-on-one relationships, in a strategic and moderate way is using it successfully. And that goes for everything from corporate marketing to your personal life.

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Mixing Work With Pleasure November 14, 2007

Posted by laurenfrohne in THE INTERNETS, WORK-RELATED.
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I went to the Triangle Interactive Marketing Association meeting on social networking in Raleigh today. While, more often than not, I try to avoid venturing into the capital city, and my previous experiences with industry-oriented events like this (ahem.. sorry PRSA) have proven themselves to be not-worth-the-gas-to-get-there, this hour-long talk about social networking tools from the perspective of corporate marketing was not only engaging, but also THOUGHT PROVOKING.

And here I was, with over a decade’s worth of internet experience surfin’ and chatting and whatnot packed into my short 23 years of existence, thinking I had the internet tied around my little finger. Take a look at the bottom left of this blog — yep, it reads “im all over teh internetz” and I wrote it that way on purpose, to show people I know what I’m talking about. But maybe, just maybe, I haven’t thought it all through completely.

Peter Shankman — who writes PRdifferently.com and has been featured on Gawker.com with such infamous (re: life-destroying?) contributions as “How Not To Act On J-Date” among others — spoke at the meeting today and not only offered a lot of good examples for how to successfully implement these tools in consumer and B2B marketing, which was informative for my professional life, but it also made me reconsider my personal internet existence.

What is my brand? Whether I like it or not, I’m building one. But, like, what is the point?

Peter put it this way: “Your privacy is currency.” You pay a little bit of privacy to build relationships with other people and with companies. So how much privacy have I now spent building this Lauren Frohne brand and what has it gotten me?

Then it got me thinking about how five to ten years ago, people were terrified of the internet. It was all “screennames” and “chatrooms” and “badguys tracking kids down because they saw the kid’s photo on the internet.” No one used their real names, not even in their e-mail addresses (my first AOL screenname when I was 9 years old was ’strikelf’ — I used to rack up innumerable hours on AOL in Star Wars- or Grease-themed chatrooms and answer the question “A/S/L?” a lot), everything was anonymous. But now that everyone uses the internet, it’s somehow become less scary and it’s even become a trend to use your real, full name for everything. People put family photos on Flickr, details of their wedding on The Knot, their every move on Twitter. Which, in this Web 2.0 world, translates into less privacy, more currency for the internet (does that indicate privacy inflation?), and no more shroud of anonymity.

I suppose I made the conscious switch to non-anonymity about a year ago. Knowing that I would have to apply for jobs with a respectable e-mail address, I opted out of having something along the lines of eMoGrRl2984@whatever.com and took the plunge towards a unified “brand” so to speak. But even that is still loosely compiled at best — anything semi-serious uses my real name, everything else uses some variation of a moniker I came up with randomly about five years ago.

But what is my BRAND?

My myspace and facebook profiles say practically nothing about me. Searches on Google bring up results from my current job, a few things from my sporty past, and my former-affiliation with a comedy theater — although I am proud to say that 12 pages yield all me-related results. I’ve been described in a recent interview as “a writer from north carolina.” But is that what I am to the internet? Then add in the part where there is no division between “You” and “Professional You,” and I don’t even know where to start!

Obviously, I have a lot to think through. But at least I’m re-engaged by the internet because of it.

Because, to tell you the truth, I have this theory… and it’s just a theory… that it’s only a matter of time before the internet becomes “uncool.” It happens to everything the becomes mainstream eventually — especially once corporate America catches on and tries to be “cool” and “with it” — but signs of internet-lifestyle early-adopters becoming jaded by, and even more or less swearing off, the internet are already visible. What will we do when it becomes “cool” to delete your myspace page? Well, it’s already happening actually, and it’s not necessarily a bad thing — you know, people reconnecting with other people in the flesh. So it’s hard to determine exactly how much to invest in this particular brand-building.

Maybe it’s a healthy balance between both I should be aiming for. Which is another point that Sam Harrelson, another digital world expert who spoke at the meeting, made at the meeting: good networking comes from one-on-one offline relationships. Which is good to keep in mind both personally and professionally.

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All Of The Octopus Champs That Ever Octopus Lived October 15, 2007

Posted by laurenfrohne in SWEET JAMS.
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Last night’s outing to the Duke Coffeehouse in Durham to see The Octopus Project evoked a complex mixture of emotions, including but not limited to the following:

  • Nostalgic for a time when it was okay not to wear shoes in a public setting, showering was optional, and it didn’t matter whether it was Sunday night or Tuesday or Saturday or whatever — otherwise known as college.
  • Complete repugnance for mesh shorts.
  • Angry at the prospect of getting home at 2am on a Sunday because sound check took two hours.
  • Annoyed that only half the bands scheduled to play were actually playing the show and that none of the bands had anything in common.
  • A little bit more nostalgic mixed with a good, strong helping of distaste for listening to college kids wax philosophical about how their perfect date involves movies and cheese while sitting on old dirty couches, instead of listening to the band I went there to see — or any music at all, for that matter.
  • Disappointed in the booking and management of a venue where professional touring bands come to play.
  • Finally, awestruck with happiness and glee while The Octopus Project played. Among many other instruments used, a Theremin was involved.

So — despite the delays, the horrible sound guy who didn’t know how anything worked, the obnoxious college kids, the drunken bro-dudes, and The Octopus Project not going on until about 12:40am — it was a really good show, and I regret that I didn’t see them at the Local506 a couple of months ago.

Their stage design was cute, simple (not counting the number of instruments and cables involved) and created a good atmosphere for their show — it included cloud-like details, christmas lights, sheets made into characters covering the amps, and a dvd of obscure video footage playing in the background — perfectly accompanying their songs which are even more energetic, intense and fun live than they are on their records.

Most of all, stage props or not, The Octopus Project exemplifies the kind of music that doesn’t require vocals and lyrics to progress and feel cohesive. In fact, when I first got their albums, I’m certain I listened to them several times — granted I was at work, so I wasn’t giving them the most acute listen — before I even realized there were no vocals. They carefully — yet almost recklessly — combine layers and layers of electronic noise and beats with guitar and live percussion to create new wave pop ballads that embrace all aspects of synth pop and generate a sound that is distinctly of this era.

But, aside from their records, I like The Octopus Project for a few other reasons, including all of the other things they create in addition to music. Not just t-shirts and buttons, but characters and artwork and wallets and toys and lots of other handmade things that go along with their whole performance. You know… music isn’t the most functional of creations; you write it, you perform it, you listen to it, it fills up silences, some might even dance to it if they are so inclined, but it doesn’t necessarily have a function. But I like the idea of using music as a vehicle for other creations, and creating those things while riding around in their van from show to show.

Using music to incite other creations that serve a function; the collision of different artforms at one axis; the difference between performance and performance art… This is all leading up to me telling you that I got this while I was at the show:

His name is Slampy, and he is a plush doll that was handmade by one of the band members. Obviously, this is better for me than a band t-shirt at this point in my life.

To see their other artwork and things, go HERE.

And then go download some of their tunes HERE.

Marshall, Will, And Holly On A Routine Expedition Met The Greatest Earthquake Ever Known October 10, 2007

Posted by laurenfrohne in I CALL THEM "FILMS", SOO HOT RIGHT NOW, TEEVEE.
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Apparently, a big-screen version of Land of the Lost is in the works, and while I’m pretty stoked about the prospect of this, I’m also a little disheartened.

It seems like everything is a remake now, or an adaptation of some past television or movie phenomenon. I almost feel bad for kids these days. As if it weren’t bad enough that plenty of shows and movies we loved as children were based on an idea or concept from 20 years previous, kids now are getting movie versions of television series that were remakes of old shows to begin with. They rarely get anything new, that’s just for their generation; instead, they get watered-down versions of ideas that were great 10, 20 or 30 years ago.

It’s kind of shame, but at the same time, it made me want to look up the intro to Land of the Lost on YouTube and remember again how awesome it was — possibly more awesome than the show itself. Some of that junk was real weird.

I’ve posted it here, so you may do the same:

ur welcom.

“It would’ve been hilarious if the guy in the blue shot the girl after he got hit.” October 9, 2007

Posted by laurenfrohne in SOO HOT RIGHT NOW, TEEVEE.
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I made a video a while ago, inspired by a Saturday Night Live digital short — yes, it was a parody of a parody. Well, the whole “meme” became a huge deal on the internet, and because of that, the little ol’ video I made has accumulated over 80,000 views since April, which is ridiculous (it’s also accumulated a bunch of dumb comments, too… some nice ones… but a lot of dumb ones — as per the title of this post).

It’s been featured on numerous websites, message boards, and junk, too — including one called Overtime Comedy.

They recently asked me to do an interview about the video. They were very nice, so I agreed to it.

It’s featured on their site today — CHECK IT OUT!

(and also see it on BEST WEEK EVER HERE)

Matthew Dear Playing a Guitar, And Other People Playing Guitars, Too October 7, 2007

Posted by laurenfrohne in PHOTOGRAPHS, SWEET JAMS.
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Friday night, we went to the Local506 in Chapel Hill to see Matthew Dear’s Big Hands and Mobius Band, and a local band from Chapel Hill called Opening Flower Happy Bird.

If you don’t know much about Matthew Dear, you should at least know this: He is a DJ. Around 2003, he started receiving a lot of attention for his techno club hits, remixes, and minimal tracks created under his own name, as well as pseudonyms like Audion, False, and Jabberjaw.

In other words, you are more likely to see him slumped over a laptop at 3am in a poorly lit Detroit warehouse than onstage at a rock club in a small town with a guitar slung around his neck, belting into a microphone with maracas in hand, accompanied by other band members.

Matthew Dear and his Big Hands

While Matthew Dear doesn’t attempt anything avant garde with this album, he recreates experimental pop music with his own style. Something like a darker Postal Service with haunting, yet upbeat, lead vocals reminiscent Jim Morrison and a touch of David Bowie, with a Wayne Newton flair (which could be attributed to his snappy vest outfit that night). Then add in some laptop-generated beats and a few folkish ballads, and there you have it.

One of the things I couldn’t stop thinking about while watching Big Hands, though, was how he must have felt about the rockshow setting — people standing there, looking at him, foot-tapping, crossed arms — and how awkward and strange it must feel for someone who is used to DJing minimal beats in dark clubs with people dancing and cheering. In an interview with Blender, he actually talks about that transition and how it feels for someone so used to a club scene:

When you DJ in a dark club, the people in the audience just want to listen and dance. But when you have a guy onstage with a microphone, he immediately becomes somebody to stare at. It’s more of a visual show, and chances are people won’t dance as much. In techno, if something happens in the middle of a song, people applaud and cheer, whereas when I do more of a rock show, it’s different because people just sit there with their arms crossed and stare at you. That’s not a sign that they don’t like it, because at the end of the song they’ll clap, but it kind of changes the whole system I’m used to. It definitely took some adapting for me, but it’s been fun trying to figure out what works.

It’s this kind of keen awareness and understanding of the relationship between music and setting — that I believe many experimental musicians might fail to realize — that sets Matthew Dear apart from other musicians like him. Differences like that could make other musicians think they are failing, and ultimately get stuck in what they feel familiar with. But Matthew Dear acknowledges the difference and learns how to tailor his performance to it. And unlike, oh, say RJD2, he seems to genuinely enjoy this diversion, is proud of what he’s doing, and it actually means something to him.

If you’re interested, Cool Hunting and Slices both have cool video interviews with Matthew Dear in which he talks about everything from growing up in Texas, to the differences between each of his pseudonyms, to all the influences he uses in his music.

——————————

Mobius Band. I’ve always liked them, but seeing them live has propelled them into my current top ten bands. And other than that, you should just go see them if you can. The vocals are beautiful, the synth beats are really catchy, and they genuinely have fun even if there are 60 people in the house (which there were on Friday).

They did, surprisingly, attract a handful of college bro-dudes that I wasn’t expecting, but I suppose that proves what a good band they are that they can even penetrate that flip-flop-clad, DMB-loving market a little bit.

And the drummer has a really silly mustache right now.

——————————

And the opening band from Chapel Hill, Opening Flower Happy Bird, fit really nicely into the show. What they lacked in experience, they more than made up for with enthusiasm, energy, and fun, dancey beats. Like the two touring bands, they combined synth beats with live percussion, guitar riffs, and vocals with an air of Clash-era Joe Strummer’s youth and dissonance. And while there are only two members of the band, they generate songs with multiple layers and an impressively full, complex sound.

Unfortunately, their drum pedal broke and they had to quit early:

Very sad.

Big Sharks Sharp Swords Beast Knees Bees Lords September 23, 2007

Posted by laurenfrohne in JETSETTER, PHOTOGRAPHS, SWEET JAMS.
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We went to Asheville this weekend to see Girl Talk and Dan Deacon.

The show was freaking ridiculous and crowded and sweaty and awesome, full of hipsters and hippies (in true Asheville fashion) and everything in between. Shows like these are hard to come by. Granted, the musicians aren’t necessarily “playing instruments” in the traditional sense, but they perform their music so hard and completely surrounded by their fans, and rarely on stages — and what Dan Deacon does is something more like performance art than a rockshow. But either way, they create a party, not just a show — and I definitely haven’t gotten that sweaty, or bonded with that many strangers, at show since I was 16.

We took a million photos of the shows and the Asheville scenery, but here’s a quick digest:

Dan Deacon: he refuses to play on stages.

Girl Talk slingin’ tunes

Girl Talk slingin’ confetti/sprinx

A mountain

If you were at this show, go check out the photos and find yourself!:
Girl Talk photoset HERE!
Dan Deacon/White Williams photoset HERE!
Asheville outdoors photoset HERE!

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